5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event

How to Avoid Making Impulsive Purchases from Success-Promising Gurus

I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired.

All in all, it was a great event that resulted in my meeting new people and gaining valuable insights that I brought home with me to infuse into my business.

The conference boasted nine high-profile speakers including thought leaders like Jack Canfield, Dr. John Gray and James Malinchak. Their talks were entertaining, insightful, informative and motivating.

They certainly learned the craft of being an influential presence on the stage well.

But make no mistake, each of these speakers were there with the sole purpose of promoting their wares and influencing the audience to purchase their key strategies, programs and courses that promised business success.

And they succeeded.

The volume of people that ran to the back of the room to grab their limited-time, extraordinary low-cost offering before it was sold out was mind boggling.

As a member of that audience, I was fascinated by what I was witnessing. Perhaps it was my state of mind or the confidence I already felt in my capabilities of achieving further business success, but I was not at all tempted to be a part of the crowd to run to the back of the room and grab a purchase.

I looked around and saw men and women who were involved in a variety of different businesses and industries. Many of whom where desperate to get that SECRET FORMULA that would transform their struggles into riches.

And the speakers on the stage knew this and played right into their hands.

Throughout the 3 days, the audience was presented with lots of solutions, advanced systems and formulas on how to achieve success in their business. But the problem is, not all proposed solutions were ideal for everyone.

But what is a business owner and entrepreneur to do?

They are attending such events to help them with their business so are naturally attracted to the offers made up on the stage.

So to help avoid make irrational and emotionally-based decisions when faced with the pressure of live event and even free webinar offers, here’s 5 steps on what to think about first before jumping in with the crowd and grabbing your purchase:

1. Think things through first. Ask yourself if this opportunity is truly going to get you the return on your investment if you make the purchase. What are you willing to commit to in order to get the most out of that investment?

The key here is to understanding success is not just going to happen by signing up, but to actually do the work. Are you realistically willing to do the work? Are you going to be 100% committed to this or will you get home, set it aside, and promise to get to it when you get a chance?

None of these programs will get you the results these presenters are talking about if you’re not committed enough to follow through on every single step provided.

2. Be objectively critical. When these speakers are on the stage, they are sharing the best success stories possible – the cream of the crop. Often this reflects only a minor percentage of those who have taken the program.

Analyze. Be objective. And don’t make emotionally-based decisions that compel you run to the back of the room and purchase. This is exactly what they are counting on.

3. Decide if your business can truly benefit from what you will learn. Just because they are telling you this on stage doesn’t mean it’s a perfect fit for you, your business model and your goals.

As an example, if you have the gift of service and support, then more than likely will not do well learning to be a speaker on stage, despite that presenter saying “anyone can do this using my system and processes”.

If you have the gift of, say, music, then being a published author is probably not something you should pursue, despite being provided with a “fool-proof, iron-clad method that will get you on the Amazon best seller list”.

Ask yourself if what this presenter is offering exactly what you need to learn in order to reach your business goals or is there something better suited for you available elsewhere? Do you really need to learn all of this yourself or is hiring someone who is an expert in that area a better decision that will help reach your goals quicker without having to become an expert in that field first?

4. Recognize the emotional manipulation that’s happening. We see this all the time. Whether you’re attending conferences or online webinars, there’s always a “limited time offer” that makes it irresistible to pass up.

Don’t let these “One-time-only offers” lead you into thinking this is the only chance you’ll ever get to take advantage of what’s being offered. It simply isn’t true. It’s a sales tactic that preys on people who make emotional decisions and don’t want to be left out or miss out on an incredible opportunity.

These programs will all still be offered after the hype ends. Even if that means paying $50 more, so be it. Give yourself time to objectively work through the pros and cons and decide whether it’s worth your investment or not.

Don’t let your emotions be triggered by the slick sales speech or written sales copy on a page.

5. Do your research. This may not necessarily be the case for headliner speakers we see on the stage, but sadly, there are a lot of very smooth-talking “gurus” out there who are nothing but smoke and mirrors. They offer a lot of hype but little substance.

Do your pocketbook a favour; before investing in any kind of program or product, research the person selling it first. Do a Google search and see if any bad reviews come up. Ask people in your social media groups if they’ve had any experience with that person and what were the results.

Your goal is to make an informed decision, not an emotional one based on the promises of the sales copy. And if you do encounter negative reviews – listen to your gut. So many times wrong decisions are still made because, as human beings, we’re highly influenced by emotions and we can easily justify our actions based on those promises despite finding evidence to the contrary.

After reading this, you might think I’m against purchasing programs and courses all together but that’s not the case at all. I’m not saying not to invest in business growth strategies, but instead to make informed, objective decisions on which investments to make in the first place.

The sad fact is that marketing can be a very manipulative process that is meant to create fear- and lack-based, emotional responses. The people we see on stage, as well as those that do highly visible free webinars, are masters at pulling these emotional triggers.

Simply be aware of that manipulation and follow the guide I outlined above to help you decide whether or not your business can truly benefit from that investment you’re being asked to make.

Do you have any stories of acting on impulse and regretting the purchase later?

eBay Selling Strategies – Strategies On How To Sell Products On eBay Successfully

eBay is one of the top affairs websites online. It is capital that you get to acquisition able means in adjustment to get humans to apprehension what you ambition to advertise them via the website. There are a lot of sellers in the website and your articles will not get noticed unless you absolutely do something about it. Below are several eBay affairs strategies that may advice you get humans to apprehension your items.

In Appeal Items

What usually advertise on eBay are items that absolutely are in appeal online or offline. Accomplish abiding the articles you accept are accepted items that are in appearance today or are those that are capital by a lot of humans today.

The Client Perspective

If you were the buyer, would you buy the artefact you are selling? You charge to accomplish abiding that you get to see it from the customer’s point of view. The affair actuality is that you charge to accomplish abiding that you aren’t getting too biased about your product. If you anticipate like the customer, you will be able to barometer the salability of the account you are promoting.

Images Are Important

It is important that you column pictures of the items you sell. This will accord the barter an abstraction of what the absolute artefact looks like. It will aswell attract them to buy your account if they acquisition the pictures good.

Complete Descriptions

The descriptions you put in your items posts will aswell help. Accomplish these descriptions absorbing and complete so that humans get to accept an abstraction of the blueprint of your accurate item.

The Tools

eBay provides you with assorted accoutrement that you can use in adjustment to advance your items. Use them to enhance your account posts. It is important that you accomplishment all the possibilities accustomed to you so that you are able to accomplish as abundant sales as you want.

Business Expansion

When you get to see success in your accepted eBay selling, you may wish to anticipate about accretion your online business venture. There are a lot of added means in adjustment to accomplish added sales online. it will be a acceptable advantage to acquisition added means in adjustment to accretion added accumulation online.


Above are alone some of the eBay affairs strategies that you can use as a abecedarian in online selling. You can acquisition out added about added account and anticipate of added options you may wish to yield in adjustment to added accomplish it big in the online business industry.

Selling Strategies That Really Work

Increasing sales can be actual big-ticket or low amount depending on the affairs action that is used. Having a affairs action that can be implemented with little money and aftermath acceptable allotment is a lot of desirable. Some of these techniques will now be considered.

You may use annual and barter online writing to accompany acknowledgment to your business. The online writing may be accounting by you or there is the advantage of paying a able biographer to address online writing about a affair accompanying to your articles and s address is awful services. Affairs your articles in this address can be awful able and can ability a ample amount of awful targeted prospects.

If you are a added exact getting there is the advantage of accessible speaking and lectures. By getting an alfresco apostle of business groups or developed apprenticeship communities you will be able to arrangement and body a solid sales reputation. Chances are you an even acquire added assets through accessible speeches and even be advised an able in the accurate breadth addressed.

Another affairs action is to advance business cards and brochures. This is a actual accepted adjustment of extensive prospects. The amount is basal and yet it can aftermath actual acceptable results. Of note, is that you should do a little analysis afore press these cards so you can see what your competitors are accomplishing and aswell accomplish your cards added appealing. This is a anatomy of commercial and represents who you are.

There is aswell the advantage of creating a account or database of prospects. From this account you can forward email belletrist to attract affairs to buy your products. Any account you use should be castigation and not bought or busy from anyone else. . The after-effects of application your own account are far greater and you will accept added believability and account with the affairs represented through your alone and different messages.

A added attenuate affairs action is association leadership. This should not be done alone to advertise your articles and casework but with a aboveboard admiration to advice others, do something absolute and be of amount to the community. In the action of getting complex with the association you will accommodated humans who allotment your aforementioned interests. There will aswell be humans who accept charge for your articles and you will be able to extend a band-aid to their needs.

Finally, there can be academic and breezy networking through, aeon and associates. There are abounding places to arrangement such as ‘after hours’ events, seminars and workshops as able-bodied as conferences and barter shows. At these amusing contest you may accommodated antecedent advisers or access you lost.

Whether online or offline getting amusing and networking will accompany affluent rewards.